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✦ Full Capability Overview

Everything Clarik
knows how to do.

7 built-in commands. Smart alerts. Daily reports. All in plain English — straight to your Messenger.


Commands

What you can ask Clarik

Just type a keyword in Messenger — Clarik understands and responds in seconds.

🔍
Account Audit
keyword: audit

Full scan of all your active campaigns, ad sets, and creatives. Every ad gets a score — 🔴 waste, 🟡 average, 🟢 winner — with a specific action to take.

Example
audit
🔍 Audit complete — 4 ads reviewed
🔴 "Spring Sale" — $162 spent, 0 leads. Pause it.
🟢 "Video Hook v2" — CPL $22, CTR 4.1%. Scale.
🟡 "Retarget" — frequency 3.8x. New creative needed.
📊
Weekly Report
keyword: report

Performance summary for the past 7 days: total spend, ROAS, CPL, best and worst campaigns. Sent automatically every Monday morning — or on demand anytime.

Example
report
📊 Week of May 26–Jun 1
Spend: $840 · ROAS: 3.2x · Leads: 38
Best: "Video Hook v2" ($22/lead)
Worst: "Spring Sale" (0 leads, paused)

vs last week: ROAS ↑18% ✅
🔔
Smart Alerts
keyword: alerts

Real-time monitoring for budget overruns, audience fatigue (frequency > 3.5x), and ROAS drops. Clarik messages you instantly — not after the damage is done.

Example
alerts
🔔 2 active alerts
🔴 "Retarget" — frequency 4.1x. Audience burned out.
🟡 "Brand Awareness" — ROAS dropped from 4.2 → 1.8 today.
💰
Budget Advisor
keyword: budget

Shows where your money is going and recommends how to reallocate it based on what's actually performing. Clarik suggests — you decide and act.

Example
budget
💰 Budget breakdown — $1,200/mo
❌ "Spring Sale": $400 → 0 results. Move it.
✅ "Video Hook v2": $200 → 18 leads. Double it.

Suggestion: shift $300 from Spring Sale → Video Hook.
🎯
Goal Tracker
keyword: goal

Set a target — leads per month, CPL, or ROAS — and Clarik tracks progress daily. You get a warning if you're falling behind before it's too late to fix it.

Example
goal 50 leads this month
🎯 Goal set: 50 leads by June 30
Current pace: 38 leads · 12 to go · 8 days left.

At current CPL ($28) you need ~$336 more spend. On track ✅
📋
Content Plan
keyword: content-plan

Generates ad copy directions and creative ideas based on your niche, audience, and what's currently working in your account. Ready-to-use angles, hooks, and formats.

Example
content-plan
📋 3 ad angles to test this week
1. Problem-first hook: "Still spending on ads with no leads?"
2. Social proof: Show real CPL numbers from your account.
3. Urgency: Limited offer tied to a specific date.
🔭
Competitor Radar
keyword: competitor-radar

Scans Facebook Ad Library to show what competitors in your niche are currently running — their formats, hooks, and how long ads have been active. Use it to find gaps and inspiration.

Example
competitor-radar
🔭 Competitor ads in your niche — top 3 active
1. "HomeFixPro" — video testimonial, running 22 days (strong signal)
2. "LocalLeads" — carousel with before/after, running 8 days
3. "ProService" — single image + discount offer, running 3 days

Pattern: testimonial videos are dominating right now.

Settings

Customize how Clarik works

Just tell Clarik what you want — no forms, no dashboards.

🕗
Morning Digest
Get a daily summary of your campaigns every morning at a time you choose. Never open Ads Manager just to check numbers.
"Send me a report every day at 9 AM"
Alert Threshold
Tell Clarik when to alert you — only critical issues, or everything including small drops. Your choice, your comfort level.
"Only alert me if spend exceeds $200/day"
📅
Weekly Report Day
Choose which day of the week you receive your performance summary. Default is Monday, but any day works.
"Send weekly report on Fridays"
💬
Plain English Only
No CTR, ROAS, CPM unless you want them. Clarik explains everything in plain business language — you focus on decisions, not metrics.
"Explain results without ad jargon"
🎯
Monthly Goal
Set a target for the month and Clarik will track pace and warn you early if you're at risk of missing it.
"My goal is 60 leads this month"
🔕
Quiet Hours
Set hours when you don't want alerts — nights, weekends, or any time. Clarik will batch them and deliver when you're ready.
"Don't send alerts after 9 PM"

Under the Hood

How Clarik thinks

Every response goes through 4 steps — in seconds.

1
Pulls live data
Fetches real-time campaign metrics directly from Meta API — spend, clicks, leads, ROAS, frequency.
2
Scores everything
Runs each ad through a scoring model — flags waste, fatigue, and winners based on your actual numbers.
3
Adds context
Checks industry trends, your past performance, and your stated goals to make recommendations relevant to you.
4
Writes plainly
Claude AI turns all of that into a clear, actionable message. No dashboards. No jargon. Just what to do next.